What they don’t teach you about identity design in design schools
Paula Scher guest authored on Tony Spaeth’s Identity Forum with a great piece titled: What they don’t teach you about identity design in design schools… …And what you can’t learn from blogs.
“I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace.
[...]
“The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo. Something can be suggested innocently, with the best of intentions, that will scuttle all plans, compromise all standards, and destroy the integrity of the design. The only person who can know this and stop this is the designer.”
Paula Scher
Read the full article on Identity Forum.
http://www.identityworks.com/forum/logo-design/what-they-dont-teach-you-about-identity-design-in-design-schools/
What they don’t teach you about identity design in design schools
by TN9Design
Theresa111 Very interesting article.
5/04/10
Sebastyne As far as Citi Bank goes, they're doing a good job at destroying the integrity of their logo. I can't tell how happy I am that I'm not their customer. Avoid at all cost. (Horror stories from close friends.)
5/05/10
LyndaLehmann I avoid banks as much as possible, and don't know how to use an ATM!
5/27/10
scribadiva I suspect the lack of id design in design school is much the same as being a sociology major, without understanding politics of identity,what's known as identity politics, or more frequently, political sociology. that is race, gender, color, and where you yourself fit. I spent 5 years on my thesis on id politics. I think the augmentation of your field in that direction would be taught at the school I went to, but no one should leave high school, or at most, college, without that understanding as well as critical thinking. People go to Harvard Law for critical thinking? They shouldn't be accepted without it.
6/25/11